Small Business Administration Logo
Position Title
Public Affairs Specialist
Agency
Small Business Administration
Announcement Number
18-208-LAC-DEU (10185792) Opens in new window
Open Period
Friday, April 20, 2018 to Thursday, April 26, 2018
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Do you claim Veterans’ Preference? (limit characters)
Assessment 1
We will evaluate your resume and responses to this Assessment Questionnaire to determine if you are among the best qualified for this position. Your responses are subject to verification and must be supported by your resume and supporting documents. (limit characters)
1. Select the one statement below that BEST describes your experience to meet the basic requirements for this Public Affairs Specialist (Regional Communications Director), GS-13 position. (limit characters)
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided. (limit characters)
2. Market, conduct outreach, and promote organization's programs and services, determine objectives, set priorities and anticipates threats and opportunities.
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3. Use effective communication plans and channels to reach large, targeted, and diverse audiences.
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4. Formulate effective long- and short-term strategies consistent with the organization's business and competitive strategies.
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5. Understand and stay current on local, national, and international policies and trends affecting the organization and shaping stakeholders' views. Remains aware of the organization's impact on the external environment.
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6. Use AP style to create written materials.
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7. Act as a public representative for a major program of a business or organization.
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8. Build and leverage relationships with internal and external parties to facilitate awareness & understanding of an organization/issue/cause.
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9. Direct special events, ceremonies, tours and other activities intended to develop interest in agency programs.
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10. Work with clients and customers including the general public, employees, other agencies, or organizations outside the Government to assess needs, provide information or assistance about available products and services, and satisfy expectations.
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11. Understand and keep up-to-date on local, national, and international policies and trends that affect the organization and shape stakeholders' views; is aware of the organization's impact on the external environment.
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12. Recognize and use correct English grammar, punctuation, and spelling; write and develop impactful & creative internal and external materials, including speeches, news releases, talking points & collateral, which improve awareness of or participation in an organization's activities and programs and are appropriate for the intended audiences.
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13. Establish and maintain effective working relationships with and responds to requests from the news media and specialized and general groups interested in the organization's programs.
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14. Handle sensitive, controversial, or potentially negative topics often requiring detailed explanations of negative comments made on the organization's activities or performance in a particular situation.
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15. Develop materials to influence acceptance of, improve awareness about, and increase participation in agency activities and programs
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16. Respond orally and in writing to information requests from the news media and interested groups on the organization's program.
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17. Address sensitive, potentially negative topics for an organization requiring development of timely, detailed explanations about the organization's activities or performance.
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18. Adapt strategies and work methods in response to new information, changing conditions, or unexpected obstacles in order to effectively deal with ambiguity.
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19. Develop new insights into situations by questioning conventional approaches, encouraging new ideas, influencing innovations; and implementing new processes.
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20. Display a high level of initiative, effort, and commitment toward completing assignments in a timely manner while working with minimal supervision.
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21. Deal calmly and effectively with high stress situations in a high pressure, high volume, short deadline environment while managing large regional or agency wide initiatives.
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22. Work effectively as part of a matrixed team, coordinating, communicating, and organizing various regional assets including staff, information and resources.
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23. Foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization.
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24. Develop ability of others to perform & contribute to organization by providing ongoing feedback & formal and informal learning opportunities.
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25. Foster team commitment, facilitates cooperation & motivates team members to accomplish goals.
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26. Develop networks and builds alliances; collaborates across boundaries to build strategic relationships and achieve common goals.
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27. Effectively delivers an organization's message via media coverage and other communication avenues.
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28. Remain calm and focused even when dealing with hostile, intense, confrontational situations and settings dealing with controversial topics.
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29. Establish and maintain effective working relationships with members of the news media, and specialized groups interested in the organization's programs and resources.
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30. Deliver speeches, talks to media, and meets with high-level individuals in the public & private sector to increase awareness of, or participation in an organization's activities and/or initiatives.
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31. Use social media to increase awareness of organization's programs and services.
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32. Create dynamic content designed to engage users.
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33. Develop and implements strategies that will increase followers of agency social media sites.
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34. Follow established agency social media procedures regarding content development, format of social media posts, and deadlines for posting.
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35. Use social media to expand brand awareness.
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