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Position Title
Public Affairs Specialist
Agency
Small Business Administration
Announcement Number
18-329-TM-DE Opens in new window
Open Period
Tuesday, August 21, 2018 to Tuesday, September 4, 2018
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Do you claim Veterans’ Preference? (limit characters)
Assessment 1
We will evaluate your resume and responses to this Assessment Questionnaire to determine if you are among the best qualified for this position. Your responses are subject to verification and MUST BE supported by your resume and supporting documents. (limit characters)
1. Select the one statement below that BEST describes your experience to meet the basic requirements for this Public Affairs Specialist (Regional Communications Director), GS-12 position.
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Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided. (limit characters)
2. Work with senior management to optimize the brand recognition of the agency/organization.
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3. Develop and execute communication strategies for promotion of a product, service or program.
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4. Develop and execute plans for dissemination of information such as advertising, conducting feasibility studies and communication research and analysis.
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5. Research, compile and evaluate data in the timely preparation of reports, graphs, articles, etc. for the purpose of successfully disseminating information regarding an organization and/or programs.
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6. Serve as a public affairs representative for a major program of a business/organization.
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7. Coordinate publicity programs with various communication media on public awareness of information issues, concerns, and/or a company's mission.
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8. Work with newspaper, radio or television media to influence the acceptance of a business related program, service, product or special interest.
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9. Interact with representatives of media to include radio, television, and press to represent interests and views of the organization.
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10. Develop exhibits and programs/services at various events (e.g. expos, tradeshows, career fairs, etc.).
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11. Develop and maintain a current and accurate media contact database of all media outlets and points of contact (e.g. newspapers, radio, TV, social media outlets).
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12. Interact with civic organizations, professional and trade associations (e.g. Chambers of Commerce, Small Business Development Centers, SCORE, Counselors to America's Small Businesses and Women's Business Centers).
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13. Develop partnerships and relationships with stakeholders, such as local community and economic development officials, Federal, state or local government agencies, and major colleges and universities .
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14. Obtain and maintain the confidence and cooperation with external resources in order to accomplish the mission/program of the organization.
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15. Develop, execute and update marketing and communication tools.
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16. Apply various marketing principles to identify markets to promote programs or services.
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17. Develop advertisements, brochures, articles, news releases, letters, reports, memos, flyers etc. for various audiences in a creative and imaginative format.
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18. Write speeches for high-level executives, dignitaries, heads of companies/organizations, or politicians.
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19. Prepare written and electronic correspondence to individuals internal/external to the organization.
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20. Develop written material (e.g. internet blogs, web sites, business publication via media entities) to influence the acceptance of a business related program, service, product or special interest.
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21. Develop contacts and electronic media messaging on a wide range of complex business related issues to diversified audiences through the use of a wide variety of software and templates.
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22. Demonstrate creativity, when plausible in fonts and design as well as how software/hardware is used in dissemination information to the public.
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23. Utilize internet software such as pod cast technology to distribute information.
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24. Use the most current software in the preparation of reports, graphs and to produce and publish marketing information to the public.
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25. Conceptualize and prepare a variety of oral presentations (such as lectures, expos, trade shows, interviews, impromptu speeches) to influence the acceptance of a business related program, service, product, or special interest.
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26. Make persuasive oral communications to potentially adversarial or indifferent audiences resulting in a high level of acceptance by the target audiences and individuals.
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27. Tailor communications for diverse audiences to include facilitating small groups, one-on-one consultations, and negotiations representing an organization.
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28. Conduct oral presentations (e.g. workshops, training, lectures, interviews, etc.) to influence the acceptance of new programs, services, products or special interests.
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