- Position Title
- Public Affairs Specialist (Social Media)
- Agency
- Immigration and Customs Enforcement
- Announcement Number
- LAG-OPA-10352010-DE-RL Opens in new window
- Open Period
- Friday, November 16, 2018 to Friday, November 30, 2018
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1.
Do you claim Veterans' Preference?
2.
Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy AND
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy AND
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
3.
Are you a current or former federal employee displaced from a position in a federal agency other than the agency hiring for this position?
If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy and
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of ICTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50. For more information, review the USAJOBS Resource Center.
If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy and
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of ICTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50. For more information, review the USAJOBS Resource Center.
Preferences
1.
Select the lowest grade you are willing to accept for this position.
Assessment 1
The following question will be used to determine whether or not you meet the minimum qualification requirements for this position. You may consult the vacancy announcement for a description of those requirements.
1.
Do you have at least one year of specialized experience (equivalent to the GS-11 grade level in the Federal service) performing duties such as: Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content; Developing a wide range of information for dissemination through a variety of electronic media; Creating high-quality effects and designs for posts on multiple social media platforms; and Assisting senior team leaders in monitoring editorial content of official web and social media accounts for materials and style content.
2.
Do you have at least one year of specialized experience (equivalent to the GS-12 grade level in the Federal service) performing duties such as Providing expert input on concepts, design and construction of exhibit systems and products (e.g. graphics, text and video) for use on social media; Employing project management concepts, tools and techniques to perform cost benefit analysis and return on investment forecast and analysis; Developing a wide range of information for dissemination through a variety of electronic media as well as determining the most effective medium for command messages; Reviewing web and social media content, identifying remedies for situations when content is out of date or contradictory; and Serving as a subject matter expert for web-related and social media content on official websites and social media accounts.
For each of the task statements below, please select the response that best describes your skill level. The statements were developed based on the knowledge, skills, abilities, and competencies needed to successfully perform the work of this position.
Be sure to describe your experience that supports your answers to the questions below, in your resume or application materials. It is important that your application package submitted, including a resume, clearly shows how you possess the experience and skill levels you claim in this questionnaire. The information you provide will be verified. Any exaggeration of your experience, false statements, or attempts to conceal information may be grounds for rating you ineligible, not hiring you, or for firing you after you begin work.
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided.
3.
Transforming news articles, news releases, fact sheets, speeches, written responses to media or public inquiries, feature articles, pamphlets, newsletters, and magazines into multimedia postings for websites and social media.
4.
Transforming official government data and statistics into visually appealing infographics to best explain trends and highlights.
5.
Having a wide range of subject matter knowledge of digital outreach platforms to help inform determinations on the most effective medium for information dissemination.
6.
Reviewing web and social media content; identifying strategies and procedures to keep online content current and consistent in messaging with other material.
7.
Serving as a subject matter expert for web-related and social media content and official social media accounts.
8.
Designing methods and strategies to reach audiences and community groups nation-wide.
9.
Reviewing and providing guidance and training on the use and functionality of websites and social media.
10.
Serving as a subject matter expert for the development of web and social media sites, including registration and modernization, regulatory and statutory compliance, and operational security.
11.
Executing and formatting visual material such as graphics, illustrations, photographs, text, signage, page layout, and video presentations.
12.
Providing input on concepts, design of graphics, text, and video for use on social media.
13.
Employing project management concepts, tools, and techniques to perform cost/benefit analysis and return on investment forecast and analysis.
14.
Monitoring social media channels for mentions of the agency, developing responses in coordination with public affairs team if necessary.
15.
Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content.
16.
Creating high-quality graphic and video effects and designs utilizing various software programs for posts on multiple social media platforms.
17.
Developing, preparing, coordinating, and editing feature articles and publications that convey information relating to the organization programs, objectives and mission.
18.
Managing a digital marketing and public affairs program and its procedures governing information dissemination via social media functions for a significant organization component.
19.
Maintaining editorial control of official social media accounts, including monitoring social media for emerging trends.
20.
Reviewing web and social media content; identifying remedies for situations when content is out of date or contradictory with other material.
21.
Developing a wide range of information for dissemination through a variety of electronic media; determining the most effective medium for high-priority messages.
22.
Establishing and maintaining effective working relationships with public affairs representatives, social media platform representatives and with senior officials and staff, sometimes under stressful and controversial conditions.
23.
Developing recommendations to improve digital outreach and engagement.
24.
Making oral presentations in a logical and clear manner to explain online and social media programs, projects or activities to both internal and external audiences who may be critical or skeptical of such information.
25.
Serving as a subject matter expert for web-related and social media content and official social media platforms.
26.
Serving as a subject matter expert for the development of web and social media sites, including registration and modernization, regulatory and statutory compliance, and operational security.
27.
Analyzing the effectiveness of online and social media communication plans using metrics and other applicable data.
28.
Creating and providing instruction, including policy recommendations, on social media platforms.
29.
Monitoring social media channels for mentions of the agency, developing responses in coordination with public affairs teams when necessary.
30.
Planning, designing, executing, and managing electronic information distribution programs, including social media, e-mail delivery, and more.
31.
Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content.
32.
Developing, preparing, coordinating, and editing feature articles and publications that convey information relating to the organization programs, objectives and mission.
33.
Developing communication plans that integrate across platforms and communication channels, including web, social media, email, and others.