Immigration and Customs Enforcement Logo
Position Title
Public Affairs Specialist (Social Media)
Agency
Immigration and Customs Enforcement
Announcement Number
LAG-OPA-10352011-MP-RL Opens in new window
Open Period
Friday, November 16, 2018 to Friday, November 30, 2018
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Are you a veteran who separated from active duty under honorable conditions and you:

• have a rating by the Department of Veterans Affairs showing a compensable service-connected disability of 30% or more OR
• retired from active military service with a service-connected disability rating of 30% or more.

If eligible, submit a copy of your latest Certificate of Release or Discharge from Active Duty, DD-214 (copy indicating character of service) or other proof of your service which includes character of service. Please also provide the disability letter from the Department of Veterans Affairs or Armed Service and the Application for 10-Point Veteran Preference, Standard Form 15.

For more information, review USAJOBS Veterans resources.
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2. (1) Are you the spouse of a member of the Armed Forces who is serving on active duty? If yes, confirm that you:
• have been married to the military member on or prior to the date of your spouse's PCS orders; AND,
• have not previously been appointed using this authority under these orders.

-OR-

(2) Are you the spouse of a member of the Armed Forces who retired with a disability rating of 100 percent at the time of retirement or the spouse of a member of the Armed Forces who retired or separated from the Armed Forces and has a disability rating of 100 percent from the Department of Veterans Affairs?

-OR-

(3) Are you the un-remarried widow or widower of a member of the Armed Forces killed while in active duty status?

For more information, review USAJOBS Veterans resources.

To verify your eligibility for option 1 identified above, you must submit a copy of the PCS orders indicating you are authorized to relocate on those orders.

To verify your eligibility for options 2 and 3 identified above, you must submit the Application for 10-Point Veteran Preference, Standard Form 15 and all supporting documentation identified on that document (e.g., Certificate of Release or Discharge from Active Duty, DD-214 (copy indicating character of service) or other proof of service which includes character of service; death certificate and documentation identifying marital status at the time of death; disability letter from the Department of Veterans Affairs or Armed Service, etc..
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3. Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:

• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy AND
• your last performance rating of record is at least fully successful or the equivalent.

You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.

For more information, review the USAJOBS Resource Center.
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4. Were you employed overseas as an Appropriated Fund employee AND did you

• complete 52 weeks of creditable overseas service in an appropriated fund position(s) as a family member during the time you accompanied a sponsor officially assigned to an overseas area
• receive a fully successful or better (or equivalent) performance rating AND
• return to the United States to resume residence less than 3 years ago?
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5. Have you completed three years of substantially continuous service immediately before separation from an unlimited, career-type Foreign Service appointment that meets a requirement for career tenure?
 
-OR-

Have you had service that began with a non-temporary Foreign Service appointment counting towards the 3-year service requirement for career tenure and have been separated within the past 30 days from the career-type appointment in the Foreign Service?
  • You will be required to submit a copy of your Notification of Personnel Action, Standard Form 50 documentation to validate your claim.
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6. Are you a current or former federal employee displaced from a position in a federal agency other than the agency hiring for this position?
If yes, confirm:

• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy and
• your last performance rating of record is at least fully successful or the equivalent.

You will be required to submit supporting documentation to validate your claim of ICTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50. For more information, review the USAJOBS Resource Center.
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7. I am currently on a permanent position which is equivalent to at least the (grade of the position) level (or higher) in the federal service; however, I am an employee for a federal agency which has an Interchange Agreement with the U.S. Office of Personnel Management, or with a federal agency covered under other special appointing authorities or agreements (e.g., NAF, TSA, U.S. Postal Service, FAA, etc.).
  • You will be required to submit a copy of your Notification of Personnel Action, Standard Form 50 documentation to validate your claim.
For more information, review the USAJOBS Resource Center.
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8. Are you a current or former employee of a land management agency (Forest Service; Bureau of Land Management; National Park Service; Fish and Wildlife Service; Bureau of Indian Affairs; or Bureau of Reclamation) who:
  • was originally hired to a time-limited position under a competitive appointment; and,
  • served one or more time-limited appointments at a land management agency for a period totaling more than 24 months without a break in service of two or more years; and,
  • performed at an acceptable level of service during each period of service; and,
  • if no longer employed by the land management agency, have been separated for no more than two years, and departed that position in good standing.
To verify your eligibility, you must provide a copy of your latest Notification of Personnel Action, Standard Form 50 (SF-50) and performance appraisal that demonstrates you meet the requirements outlined in the Land Management Workforce Flexibility Act.
https://www.chcoc.gov/sites/default/files/Land%20Management%20Workforce%20Flexibility%20Act%20Implementing%20Policy%20Guidance%20FAQs.pdf
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9. Are you a former Peace Corps volunteer or VISTA member who has completed your service within the past twelve months?

-OR-

Are you a former Peace Corps volunteer or VISTA member who has completed your service within the past 36 months and is requesting an extension of your non-competitive eligibility due to your military service, status as a full-time student or other experience related to this position?

-OR-

Are you a current or former Peace Corps employee who has completed at least 36 months of continuous service and has been separated from the Peace Corps for less than three years?

If yes, submit a copy of your description of service or other proof of non-competitive eligibility.

If you are a former Peace Corps volunteer or VISTA member who is requesting an extension of your non-competitive eligibility, please also provide the necessary documentation to support your request.
 
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10.
If you meet the area of consideration described in this vacancy announcement under the section "Who May Apply," AND are a competitive status applicant, you may be referred without competition under agency merit promotion procedures. To be eligible, you must meet the following criteria:       
 
Have you ever held a permanent position in the competitive service, with the same promotion potential (or higher), equivalent to the promotion potential shown in this vacancy?
 
If yes, submit a copy of your Notification of Personnel Action (SF-50) or equivalent personnel action form reflecting your permanent, competitive status, and the promotion potential of the position relevant to this eligibility.
• Your Notification of Personnel Action (SF-50) (or equivalent personnel action form) must reflect career or career-conditional (Tenure 1 or 2)
• Your Notification of Personnel Action (SF-50) (or equivalent personnel action form) must reflect your status as a competitive service employee (Position Occupied is 1).
• Your Notification of Personnel Action (SF-50) (or equivalent personnel action form) must also reflect the full performance level of the position (whether or not you were in the full performance level at the time of the action) .
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11. Do you have a severe physical, psychiatric or mental disability that qualifies you for Schedule A Disability appointments?

If eligible, provide proof of disability with appropriate medical documentation, i.e., a letter signed by a licensed medical professional or licensed vocational rehabilitation specialist stating your condition and restrictions.

For more information, review USAJOBS Individuals with Disabilities resources.
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12. Were you formerly employed as a federal civilian on a permanent competitive appointment but are not currently a permanent competitive federal employee?

If eligible, submit a copy of your separation Notification of Personnel Action, Standard Form 50 or equivalent personnel action form reflecting your permanent, competitive status.

• Your separation Notification of Personnel Action, Standard Form 50 (or equivalent personnel action form) must reflect career or career-conditional (Tenure 1 or 2) AND
• Your separation Notification of Personnel Action, Standard Form 50 (or equivalent personnel action form) must reflect your status was in the competitive service (Position Occupied is 1).
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13. Are you currently employed as a civilian employee in the competitive service in a federal agency?

If eligible, submit a copy of your Notification of Personnel Action, Standard Form 50 or equivalent personnel action form reflecting your permanent, competitive status.

• Your Notification of Personnel Action, Standard Form 50 (or equivalent personnel action form) must reflect career or career-conditional (Tenure 1 or 2) and
• Your Notification of Personnel Action, Standard Form 50 (or equivalent personnel action form) must reflect your status was in the competitive service (Position Occupied is 1).
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14. Are you a veteran whose latest discharge was under honorable conditions and you:

• served three or more years of continuous active duty service in the military (NOTE: if released shortly before completing a 3-year tour, you are considered to meet the eligibility) OR
• are entitled to veterans' preference .

If eligible, submit a copy of your latest Certificate of Release or Discharge from Active Duty, DD-214 (copy indicating character of service) or other proof of your service which includes character of service. For more information, review USAJOBS Veterans resources.
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Preferences
1. Select the lowest grade you are willing to accept for this position. (limit characters)
2. There is a time-in-grade (TIG) requirement for promotion into this position. Have you completed one year in a position at or above the GS-11 grade level? (limit characters)
3. There is a time-in-grade (TIG) requirement for promotion into this position. Have you completed one year in a position at or above the GS-12 grade level? (limit characters)
4. Applicants who have permanently held a position with a full performance level equivalent to GS-13 or higher in the competitive service can be referred for selection without competition under our agency merit promotion procedures. Please provide an SF-50 to prove your claim. Without an SF-50 as proof, we cannot apply non-competitive rules. Military rank, details and temporary promotions do not count.

The SF-50 submitted MUST indicate the same full performance level (or higher) equivalent to the full performance level shown on this vacancy, career or career-conditional (Tenure 1 or 2), and the status as a competitive service employee (Position Occupied is 1).

Your response to the following question will be used to determine whether or not you can be categorized as a non-competitive eligible.

Have you ever held (or do you currently hold) a competitive service position on a permanent basis in the federal government with a full performance level equivalent to GS-13 or higher?
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5. If you are a Federal employee, is your most recent performance rating equivalent to a "pass," or "satisfactory," or better? (limit characters)
Assessment 1
The following question will be used to determine whether or not you meet the minimum qualification requirements for this position. You may consult the vacancy announcement for a description of those requirements. (limit characters)
1. Do you have at least one year of specialized experience (equivalent to the GS-11 grade level in the Federal service) performing duties such as: Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content; Developing a wide range of information for dissemination through a variety of electronic media; Creating high-quality effects and designs for posts on multiple social media platforms; and Assisting senior team leaders in monitoring editorial content of official web and social media accounts for materials and style content.
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2. Do you have at least one year of specialized experience (equivalent to the GS-12 grade level in the Federal service) performing duties such as Providing expert input on concepts, design and construction of exhibit systems and products (e.g. graphics, text and video) for use on social media; Employing project management concepts, tools and techniques to perform cost benefit analysis and return on investment forecast and analysis; Developing a wide range of information for dissemination through a variety of electronic media as well as determining the most effective medium for command messages; Reviewing web and social media content, identifying remedies for situations when content is out of date or contradictory; and Serving as a subject matter expert for web-related and social media content on official websites and social media accounts. (limit characters)
For each of the task statements below, please select the response that best describes your skill level. The statements were developed based on the knowledge, skills, abilities, and competencies needed to successfully perform the work of this position. Be sure to describe your experience that supports your answers to the questions below, in your resume or application materials. It is important that your application package submitted, including a resume, clearly shows how you possess the experience and skill levels you claim in this questionnaire. The information you provide will be verified. Any exaggeration of your experience, false statements, or attempts to conceal information may be grounds for rating you ineligible, not hiring you, or for firing you after you begin work. (limit characters)
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided. (limit characters)
3. Transforming news articles, news releases, fact sheets, speeches, written responses to media or public inquiries, feature articles, pamphlets, newsletters, and magazines into multimedia postings for websites and social media.
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4. Transforming official government data and statistics into visually appealing infographics to best explain trends and highlights.
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5. Having a wide range of subject matter knowledge of digital outreach platforms to help inform determinations on the most effective medium for information dissemination.
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6. Reviewing web and social media content; identifying strategies and procedures to keep online content current and consistent in messaging with other material.
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7. Serving as a subject matter expert for web-related and social media content and official social media accounts.
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8. Designing methods and strategies to reach audiences and community groups nation-wide.
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9. Reviewing and providing guidance and training on the use and functionality of websites and social media.
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10. Serving as a subject matter expert for the development of web and social media sites, including registration and modernization, regulatory and statutory compliance, and operational security.
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11. Executing and formatting visual material such as graphics, illustrations, photographs, text, signage, page layout, and video presentations.
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12. Providing input on concepts, design of graphics, text, and video for use on social media.
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13. Employing project management concepts, tools, and techniques to perform cost/benefit analysis and return on investment forecast and analysis.
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14. Monitoring social media channels for mentions of the agency, developing responses in coordination with public affairs team if necessary.
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15. Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content.
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16. Creating high-quality graphic and video effects and designs utilizing various software programs for posts on multiple social media platforms.
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17. Developing, preparing, coordinating, and editing feature articles and publications that convey information relating to the organization programs, objectives and mission.
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18. Managing a digital marketing and public affairs program and its procedures governing information dissemination via social media functions for a significant organization component.
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19. Maintaining editorial control of official social media accounts, including monitoring social media for emerging trends.
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20. Reviewing web and social media content; identifying remedies for situations when content is out of date or contradictory with other material.
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21. Developing a wide range of information for dissemination through a variety of electronic media; determining the most effective medium for high-priority messages.
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22. Establishing and maintaining effective working relationships with public affairs representatives, social media platform representatives and with senior officials and staff, sometimes under stressful and controversial conditions.
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23. Developing recommendations to improve digital outreach and engagement.
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24. Making oral presentations in a logical and clear manner to explain online and social media programs, projects or activities to both internal and external audiences who may be critical or skeptical of such information.
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25. Serving as a subject matter expert for web-related and social media content and official social media platforms.
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26. Serving as a subject matter expert for the development of web and social media sites, including registration and modernization, regulatory and statutory compliance, and operational security.
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27. Analyzing the effectiveness of online and social media communication plans using metrics and other applicable data.
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28. Creating and providing instruction, including policy recommendations, on social media platforms.
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29. Monitoring social media channels for mentions of the agency, developing responses in coordination with public affairs teams when necessary.
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30. Planning, designing, executing, and managing electronic information distribution programs, including social media, e-mail delivery, and more.
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31. Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content.
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32. Developing, preparing, coordinating, and editing feature articles and publications that convey information relating to the organization programs, objectives and mission.
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33. Developing communication plans that integrate across platforms and communication channels, including web, social media, email, and others.
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