- Position Title
- Public Affairs Specialist (Marketing)
- Agency
- Immigration and Customs Enforcement
- Announcement Number
- LAG-OPA-10457237-DE-RL Opens in new window
- Open Period
- Monday, March 25, 2019 to Friday, April 5, 2019
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1.
Do you claim Veterans' Preference?
2.
Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy AND
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy AND
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
3.
Are you a current or former federal employee displaced from a position in a federal agency other than the agency hiring for this position?
If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy and
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of ICTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50. For more information, review the USAJOBS Resource Center.
If yes, confirm:
• you are located in the same local commuting area of the vacancy
• your grade is equivalent to or below the grade level of the vacancy and
• your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of ICTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50. For more information, review the USAJOBS Resource Center.
Preferences
1.
Select the lowest grade you are willing to accept for this position.
Assessment 1
The following questions will be used to determine whether or not you meet the minimum qualification requirements for this position. You may wish to consult the vacancy announcement for a description of those requirements.
1.
Which of the following statements best describes your experience?
2.
Which of the following statements best describes your experience?
For each of the task statements below, please select the response that best describes your skill level. The statements were developed based on the knowledge, skills, abilities, and competencies needed to successfully perform the work of this position. Be sure to describe your experience that supports your answers to the questions below, in your resume or application materials. It is important that your application package submitted, including a resume, clearly shows how you possess the experience and skill levels you claim in this questionnaire. If not, your score will be lowered or you will be found not qualified. The information you provide will be verified. Any exaggeration of your experience, false statements, or attempts to conceal information may be grounds for rating you ineligible, not hiring you, or for firing you after you begin work.
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided.
3.
Contributes to marketing projects to include project scope and objectives, deadlines, time management, contingency planning, meeting proper approval channels and procedures, determining organization and vendor capabilities, and tracking/monitoring procedures.
4.
Helps ensure that all parties are kept informed of all on-going marketing activities and successes.
5.
Establishes relationships with other Federal, State and local agencies to communicate organizational policy to outside groups.
6.
Assists in designing marketing campaigns, including the publications and media initiatives for all affected programs within the organization, develops campaigns to meet the needs of multiple audiences, each requiring the position to identify the audience and appropriate media, as well as the different manner in which the media are presented.
7.
Serves as a source of creative and innovative ideas to establish the organization's brand, and to provide a positive outreach to market the special initiatives within the organization.
8.
Assists in developing new ways of gathering input from a variety of individuals and groups with conflicting views and interests and developing and initiating varied approaches and strategies in communicating the agencies objectives to groups opposed or indifferent to agency programs.
9.
Provides ideas on potential marketing plans and public reaction to proposed policies and programs.
10.
Analyzes newsworthy activities and the potential impact on public attitudes.
11.
Evaluates the appropriateness of existing strategies and plans in light of changes in program emphasis or content, including statutory or technological changes, and shifts in public reaction to or understanding of the programs.
12.
Develops marketing campaigns and assists in the creation of materials to inform the public of the organization's policies, programs, services and activities.
13.
Uses best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content that are in conformance with overall design of DHS branding and in accordance with published SOB accessibility guidelines.
14.
Creates and provides instruction on social media platforms to include Facebook, Twitter, Instagram, LinkedIn, Flickr, YouTube and others as they arise.
15.
Serves as Contracting Officer's Technical Representative (COTR), ensures the execution of all budget requirements, prepares all required procurement justifications, technical statements of work and specifications.
16.
Reviews work execution documents and cost estimates provided by contractors, working closely with procurement officials to ensure all contracts issued meet the requirements specified in the procurement bid process.
17.
Assists in developing communication plans that integrate from among all types of media and methodologies the most appropriate cost-effective means to attain communication.
18.
Assists in the development, preparation, coordination and editing of feature articles and publications that convey information to employees as well as the general public and specialized target groups relating to the organization programs, objectives and mission.
19.
Leads marketing projects to include project scope and objectives, deadlines, time management, contingency planning, meeting proper approval channels and procedures, determining organization and vendor capabilities, and tracking/monitoring procedures.
20.
Ensures that all parties are kept informed of all on-going marketing activities and successes.
21.
Establishes relationships with other Federal, State and local agencies to communicate organizational policy to outside groups.
22.
Monitors national and regional news for emerging media issues to ensure messaging for outreach is accurate and appropriate.
23.
Serves as a source of creative and innovative ideas to establish the organization's brand, and to provide a positive outreach to market the special initiatives within the organization.
24.
Develops new ways of gathering input from a variety of individuals and groups with conflicting views and interests and developing and initiating varied approaches and strategies in communicating the agencies objectives to groups opposed or indifferent to agency programs.
25.
Develops relationships with key internal and external stakeholders in those audiences.
26.
Provides ideas on potential marketing plans and public reaction to proposed policies and programs.
27.
Analyzes newsworthy activities and the potential impact on public attitudes.
28.
Evaluates the appropriateness of existing strategies and plans in light of changes in program emphasis or content, including statutory or technological changes, and shifts in public reaction to or understanding of the programs.
29.
Assists in developing communication plans that integrate from among all types of media and methodologies the most appropriate cost-effective means to attain communication.
30.
Leads development of innovative and creative strategies to promote existing and/or new organizational programs, policies and initiatives.
31.
Collaborate with other Federal, State and local agencies and NGO's to develop communications strategies to address issues that affect all stakeholders.
32.
Develops proactive marketing strategies that can address and/or promote agency issues and programs in multiple media markets.
33.
Develops proactive marketing campaigns and assists in the creation of materials to inform the public of the organization's policies, programs, services and activities.
34.
Uses and can instruct others on best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content that are in conformance with overall design of DHS branding and in accordance with published SOB accessibility guidelines.
35.
Identify target audiences for specific organizational programs.
36.
Creates and provides instruction on social media platforms to include Facebook, Twitter, Instagram, LinkedIn, Flickr, YouTube and others as they arise.
37.
Serves as Contracting Officer's Technical Representative (COTR), ensures the execution of all budget requirements, prepares all required procurement justifications, technical statements of work and specifications.
38.
Reviews work execution documents and cost estimates provided by contractors, working closely with procurement officials to ensure all contracts issued meet the requirements specified in the procurement bid process.
39.
Designs marketing campaigns, including the publications and media initiatives for all affected programs within the organization, develops campaigns to meet the needs of multiple audiences, each requiring the position to identify the audience and appropriate media, as well as the difference in the manner in which the media are presented.
40.
Leads development, preparation, coordination and editing of feature articles and publications that convey information to employees as well as the general public and specialized target groups relating to the organization programs, objectives and mission.