Minority Business Development Agency Logo
Position Title
Lead Public Affairs Specialist
Agency
Minority Business Development Agency
Announcement Number
DE-10673631-20-JS Opens in new window
Open Period
Friday, December 20, 2019 to Monday, December 30, 2019
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Do you claim Veterans’ Preference? (limit characters)
2. Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
• you are located in the same local commuting area of the vacancy; AND,
• you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
• you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
• your last performance rating of record is at least fully successful or the equivalent.

For more information, review the USAJOBS Help Center.

To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
 
(limit characters)
3. Are you a current or former federal employee displaced from a position in a Federal agency other than the agency hiring for this position? If yes, confirm:
• you are located in the same local commuting area of the vacancy; AND,
• you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
• you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
• your last performance rating of record is at least fully successful or the equivalent.

For more information, review the USAJOBS Help Center.

To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
 
(limit characters)
Assessment 1
1. Do you possess at least one full year of specialized experience equivalent in difficulty and responsibility to the GS-12 level in the Federal service that included:
  • Applying written and oral communication skills and methods for a social media affairs program to convey public information, internal information, and community relations activities for internal and external audiences;
  • Interviewing a variety of people to gather, interpret, and organize information;
  • Creating content on social media platforms (i.e., Facebook, Twitter, LinkedIn, YouTube, Instagram and other social media platforms) to promote awareness, understanding, and support for an organization;
  • Utilizing software (e.g., Photoshop, Illustrator, InDesign, Dreamweaver, or similar software) to develop and integrate graphic designs for social media posts, website content, and other visual layouts; and
  • Analyzing the effectiveness of social media communication plans to develop recommendations for improvement for a public affairs program?
(limit characters)
For each item, select the one response that most accurately describes your current level of experience and capability using the scale below. (limit characters)
2. Identify target audiences and their informational needs to execute a social media outreach campaign.
(limit characters)
3. Modify strategies or plans to effectively communicate an organization's programs and functions.
(limit characters)
4. Evaluate new social media developments and practices to execute a social media outreach campaign.
(limit characters)
5. Develop and execute a digital communications strategy utilizing print, visual, Web-based, multimedia, and video materials to reach a wide audience.
(limit characters)
6. Utilize multiple social media platforms (i.e., Facebook, Twitter, LinkedIn, YouTube, Instagram) to inform and educate a variety of audiences about an organization's activities and services.
(limit characters)
7. Identify and pursue new and innovative ways to use the Web as a communication tool to provide important and timely information to the public.
(limit characters)
8. Determine which news or other information to feature in order to enhance visual and information effectiveness.
(limit characters)
9. Utilize analytical software, survey tools, and related techniques to monitor and review public opinions and reactions.
(limit characters)
10. Prepare website/social platform progress reports to identify needed improvements.
(limit characters)
11. Review content to ensure the information complies with regulations and policies.
(limit characters)
12. Ensure content on organization website is appropriate for public distribution and take steps to correct or remove inappropriate content.
(limit characters)
13. Respond to information requests, comments, and feedback from platform visitors and followers.
(limit characters)
14. Seek and maintain liaison with digital content providers to create and coordinate multimedia engagement opportunities.
(limit characters)
15. Assist leadership to develop specialized strategies, communication campaigns, and associated communication products.
(limit characters)
16. Handle digital communication strategies in response to sensitive, controversial, or national-level issues impacting an organization.
(limit characters)
17. Coach a team in the selection and application of appropriate problem-solving methods and techniques to provide advice on work methods.
(limit characters)
18. Maintain program and administrative reference materials to provide knowledge and answer questions from team members on procedures, policies, and directives.
(limit characters)
19. Represent a team in dealing with the supervisor or manager for the purpose of obtaining resources and securing information or decisions.
(limit characters)