USA Staffing

1. Based on the description below, choose a statement that BEST describes your specialized experience related to the Public Affairs Specialist (GS-1035-11). This specialized experience includes:
- Experience in the planning, management, execution, and measurement of digital engagement activities and campaigns on the behalf of an organization using social media platforms (i.e., Twitter, Facebook, LinkedIn, YouTube), including written and visual content creation.
- Experience with graphic design, photography, and basic video editing skills using the Adobe suite, Canva, and/or other design programs.
- Experience with development of email marketing campaigns and content to promote the mission, products, and services of an organization.

A. I possess one year of specialized experience at GS-9 level in the Federal service or other equivalent pay systems that has equipped me with the specialized experience to perform the major duties of this position.

B. I possess three full years of progressively higher level education or a Ph.D. degree or equivalent doctoral degree that has equipped me to perform the major duties of this position. (Transcripts must be provided if qualifying based on education.)

C. I possess a combination of graduate level education and specialized experience that has equipped me to perform major duties of this position. (Transcripts must be provided if qualifying based on a combination education and experience.)

D. I do not possess any of the requirements as stated above.

2. Please indicate which position(s) on your resume supports this response (include title, agency/organization, dates of experience (month/year to month/year) DO NOT COPY AND PASTE RESUME or state 'REFER TO RESUME'.

3. Do you have training and/or experience developing digital content including social media posts, blogs, or banner ads to promote an organization?

A. Yes

B. No

4. Do you have training and/or experience using website technologies and social media analytics tools that utilize audience engagement platforms to track and measure, and understand trends and campaign effectiveness?

A. Yes

B. No

5. Do you have training and/or experience developing digital media campaigns and editorial calendars to promote organization's mission and services?

A. Yes

B. No

6. Do you have training and/or experience developing social media campaigns to engage users and deliver the organization's public messages or news?

A. Yes

B. No

7. Do you have training and/or experience developing digital branding or marketing material on the behalf of an organization?

A. Yes

B. No

8. Select the one statement that most accurately reflects your training and/or experience with respect to writing for digital media.

A. I have had no training or experience related to this activity.

B. I serve as a resource to others in regards to developing social media content, blogs, success stories and other communications.

C. I assist others in creating written digital content for my organization including social media posts, blogs, and success stories.

D. I draft digital content for my organization that including social media posts, blogs, success stories, and other communications.

9. Select the one statement that most accurately reflects your training and/or experience with respect to utilizing social media platforms.

A. I have had no training or experience related to this activity.

B. I am familiar with social media platforms (e.g., Twitter, Facebook, LinkedIn, etc.) and know how they can be used to communicate with others.

C. I am consulted by others on how to implement social media activities in order to amplify press releases or other communication strategies of my organization.

D. I use social media platforms (e.g., Twitter, Facebook, YouTube, LinkedIn, etc.) to execute a wide range of communication activities.

10. Select the one statement that most accurately reflects your training and/or experience with respect to your technical digital media skills.

A. I have no training or experience related to this activity.

B. I lead social media projects using website technologies, including computer graphic techniques, engagement platforms, and analytics tools.

C. I update and maintain web content based on requests from others.

D. I use digital images, video, and electronically-produced graphics to create original social media content.

11. Select the one statement that most accurately reflects your training and/or experience with respect to graphic design.

A. I have had no training or experience related to this activity.

B. I have experience with graphic design software and have produced simple print and digital pieces according to requirements provided by supervisors and customers.

C. I am skilled in producing digital content and various types of print collateral using graphic design software like Adobe Photoshop, InDesign and Illustrator.

D. I have created digital graphics for social use in social media.

12. Select the one statement that most accurately reflects your training and/or experience with respect to video development.

A. I have had no training or experience related to this activity.

B. I have a basic understanding of video editing and production, and have produced simple videos for various purposes.

C. I have assisted others in developing and scripting video content, but have not produced videos myself.

D. I have used Adobe Premiere or similar software to produce high quality video content for use in various media.

13. Select the one statement that most accurately reflects your training and/or experience with respect to email marketing.

A. I have had no training or experience related to this activity.

B. I am familiar with email marketing platforms (e.g., Mail Chimp, HubSpot, GovDelivery, etc.) and know how they can be used to communicate with others.

C. I am consulted by others on how to implement email marketing activities in order to amplify press releases or other communication strategies of my organization.

D. I use email marketing platforms (e.g., Mail Chimp, HubSpot, GovDelivery, etc.) to execute a wide range of communication activities.

14. Select the one statement that most accurately reflects your training and/or experience with respect to email marketing best practices and subscriber management.

A. I have no training or experience related to this activity

B. I am familiar with best practices for email marketing and how to manage subscribers.

C. I have actively managed subscriber lists and ensured that my email campaigns adhered to best practices, standards, and laws. [4 D. I am familiar with the current state of best practices for email marketing, have applied them in my daily duties, and provide consultation to others within my organization to ensure that they may adhere to them as well.

15. Select the one statement that most accurately reflects your training and/or experience with respect to collaboration.

A. I have had no training or experience related to this activity.

B. I collaborate with both internal and external stakeholders on content before it is finalized and posted to social media platforms.

C. I provide information to superiors relating to areas of public and social media interests.

D. I collaborate with various cross-functional teams within my organization to ensure that social media content posted is accurate.

16. Select the one statement that most accurately reflects your training and/or experience with respect to evaluating the use of social media platforms.

A. I have had no training or experience related to this activity.

B. I develop performance metrics for social media platforms, identify ways to achieve them, and coordinate with other team members on how to accomplish goals (i.e., Facebook, Twitter, LinkedIn, etc.).

C. I work with others to evaluate effectiveness of the social media platforms in my organization (i.e., Facebook, Twitter, LinkedIn, etc.).

D. I design performance metrics to evaluate the effectiveness of social media platforms in my organization (i.e., Facebook, Twitter, LinkedIn, etc.).

17. Select the one statement that most accurately reflects your training and/or experience with respect to communicating with others through writing.

A. I have had no training or experience related to this activity.

B. My written communication to co-workers, superiors, customers or stakeholders is rarely reviewed by others before distributed.

C. I provide succinct written communication to co-workers, superiors, and customers or stakeholders on important matters without external review.

D. My written communication on important matters to co-workers, superiors, customers or stakeholders is usually reviewed by others.

18. Select the one statement that most accurately reflects your training and experience with respect to external awareness.

A. I have no training or experience related to this activity.

B. I update my organizations digital media strategy by using social media campaigns, videos, and other content to keep up with evolving industry standards and best practices.

C. I reprioritize objectives in order to meet the needs and amplify my organization's digital media strategy.

D. I determine the feasibility of using various digital media techniques and technologies by benchmarking best practices used by other organizations.

19. Select the one statement that most accurately reflects your training and/or experience with respect to photography and photo editing.

A. I have no training or experience related to this activity.

B. I have experience with digital photography and cropping photos to enhance photo composition for various uses.

C. I have had photography assignments which include shooting and photo editing to produce images for use in print or digital publishing.

D. I am a proficient photographer and skilled in photo editing software like Adobe Lightroom and Photoshop.

20. Select the one statement that most accurately reflects your training and/or experience with respect to evaluating the use of social media platforms.

A. I have had no training or experience related to this activity.

C. I work with others to evaluate effectiveness of the social media platforms in my organization (i.e., Facebook, Twitter, LinkedIn, etc.).

D. I design performance metrics to evaluate the effectiveness of social media platforms in my organization (i.e., Facebook, Twitter, LinkedIn, etc.).

21. Select the one statement that most accurately reflects your training and experience with respect to interpersonal skills.

A. I have had no training or experience related to this activity.

B. I present information regarding my organization’s programs and services to others.

C. I use my in-depth understanding of an individual or group to tailor my digital media outreach to promote my organization’s programs and services.

D. I adapt my digital media outreach in order to more effectively engage various stakeholders regarding my organization’s programs and services.

22. Select the one statement that most accurately reflects your training and/or experience with respect to paid social media campaigns.

A. I have had no training or experience related to this activity.

B. I have led complex paid digital campaigns across multiple social media platforms using native interfaces and ad management software.

C. I have run basic paid social media campaigns on Facebook or Twitter.

D. I have developed the strategy for paid social media campaigns, but have not run their implementation.

23. I certify that, to the best of my knowledge and belief, all of the information included in this questionnaire is true, correct, and provided in good faith. I understand that if I make an intentional false statement, or commit deception or fraud in this application and all supporting materials, including my resume, or in any document or interview associated with the examination process, I may be fined or imprisoned (18 U.S.C. 1001); my eligibilities may be cancelled; I may be denied an appointment; or I may be removed and debarred from Federal service (5 C.F.R. part 731). I understand that any information I give may be investigated. I understand that I will not be considered for employment if I do not respond "Yes" to this certification item.

A. Yes

B. No

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