- Position Title
- Public Affairs Specialist (Digital Engagement/Social Media)
- Agency
- Immigration and Customs Enforcement
- Announcement Number
- DAL-OPA-10727814-DEU-JZ Opens in new window
- Open Period
- Thursday, February 20, 2020 to Wednesday, March 4, 2020
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1.
Do you claim Veterans’ Preference?
2.
Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
- you are located in the same local commuting area of the vacancy
- your grade is equivalent to or higher than the grade level of the vacancy
- the promotion potential (full performance level) of the position you are being separated from is equal to or higher than the promotion potential of the vacancy, and
- your last performance rating of record is at least fully successful or the equivalent.
You will be required to submit supporting documentation to validate your claim of CTAP eligibility such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice and a copy of your latest Notification of Personnel Action, Standard Form 50.
For more information, review the USAJOBS Resource Center.
3.
Are you a current or former federal employee displaced from a position in a federal agency other than the agency hiring for this position?
If yes, confirm:
If yes, confirm:
- you are located in the same local commuting area of the vacancy
- your grade is equivalent to or higher than the grade level of the vacancy
- the promotion potential (full performance level) of the position you are being separated from is equal to or higher than the promotion potential of the vacancy, and
- your last performance rating of record is at least fully successful or the equivalent.
Assessment 1
The following question will be used to determine whether or not you meet the minimum qualification requirements for this position. You may consult the vacancy announcement for a description of those requirements.
1.
Which of the following statements best describes your experience?
2.
If you chose response A in the previous question, please provide the position title and dates of employment referenced in your resume that demonstrates this experience. If you chose response B, indicate "not applicable."
(limit 250 characters)
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided.
3.
Managing a digital marketing and public affairs program and its procedures governing information dissemination via social media functions for a significant organization component.
4.
Maintaining editorial control of official social media accounts, including monitoring social media for emerging trends.
5.
Reviewing web and social media content; identifying remedies for situations when content is out of date or contradictory with other material.
6.
Developing a wide range of information for dissemination through a variety of electronic media; determining the most effective medium for high-priority messages.
7.
Establishing and maintaining effective working relationships with public affairs representatives, social media platform representatives and with senior officials and staff, sometimes under stressful and controversial conditions.
8.
Developing recommendations to improve digital outreach and engagement.
9.
Making oral presentations in a logical and clear manner to explain online and social media programs, projects or activities to both internal and external audiences who may be critical or skeptical of such information.
10.
Serving as a subject matter expert for web-related and social media content and official social media platforms.
11.
Serving as a subject matter expert for the development of web and social media sites, including registration and modernization, regulatory and statutory compliance, and operational security.
12.
Analyzing the effectiveness of online and social media communication plans using metrics and other applicable data.
13.
Creating and providing instruction, including policy recommendations, on social media platforms.
14.
Monitoring social media channels for mentions of the agency, developing responses in coordination with public affairs teams when necessary.
15.
Planning, designing, executing, and managing electronic information distribution programs, including social media, e-mail delivery, and more.
16.
Using best-practice graphic and visual communication techniques and principles to design usable and visually appealing web and social media content.
17.
Developing, preparing, coordinating, and editing feature articles and publications that convey information relating to the organization programs, objectives and mission.
18.
Developing communication plans that integrate across platforms and communication channels, including web, social media, email, and others.