U.S. Army Training and Doctrine Command Logo
Position Title
Social Media Specialist
Agency
U.S. Army Training and Doctrine Command
Announcement Number
SWGJ214589260840D Opens in new window
Open Period
Friday, December 3, 2021 to Monday, December 13, 2021
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Do you claim Veterans’ Preference? (limit characters)
2. External Recruitment Military Spouse Preference

I am a military spouse who is currently married to my active duty sponsor. I am exercising my preference eligibility for positions within the local commuting area of my sponsor's current duty station.  I certify that I have not accepted nor declined a permanent, continuing Federal or non-appropriated fund position in the local commuting area of our current duty location. 

NOTE 1:  Military spouses are eligible for one permanent noncompetitive appointment using their preference eligibility for the duration of the active duty sponsor's assignment to a permanent duty station, as long as the military spouse has not declined or accepted a permanent Federal or non-appropriated fund position in the commuting area of the sponsor's current duty location.  If you certify that you have not used your preference at your sponsor's current duty location and it is discovered to be untrue, you may be subject to loss of MSP and possible disciplinary action. 

NOTE 2:  You must include a copy of the Military Spouse PPP Self-Certification Checklist along with the documents identified on the checklist to verify your eligibility for MSP.

NOTE 3:  MSP applies if you are ranked among the "best qualified" for this vacancy, and the list established from this announcement is used to fill the vacancy. 

NOTE 4:  MSP does not apply, however, when preference would violate statutes or regulations on veterans' preference or nepotism.

Supporting Documentation:  You must provide a signed Military Spouse PPP Self-certification Checklist, PCS orders/verification of duty location assignment, a copy of marriage certificate or license and documents as listed on the Military Spouse PPP Self-certification Checklist.

Are you a military spouse eligible for preference under delegated examining procedures?
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3. Interagency Career Transition Assistance Plan

Are you a current or former federal employee displaced from a position in a federal agency other than the agency hiring for this position?  If yes, confirm:

• you are located in the same local commuting area of the vacancy

• your grade is equivalent to or below the grade level of the vacancy and

• your last performance rating of record is at least fully successful or the equivalent.

ICTAP applicants must be well qualified for the position to receive consideration for special priority selection. Well-qualified is defined as meeting all of the minimum qualification standards and eligibility requirements as well as possessing skills that clearly exceed the minimum qualification requirements for the position.

*Note: Under competitive delegated examining, an ICTAP eligible will be considered well-qualified if they attain an eligibility rating of 90 or higher, not including points for veterans' preference.

Supporting documentation: Federal employees seeking ICTAP eligibility must submit proof that they meet the requirements of 5 CFR 330.704, by submitting a copy of the following documents with your completed application: A copy of your agency notice; AND,

A copy of your most recent annual performance appraisal; AND,

A copy of your most recent SF-50 noting current position, grade level, and duty location.  Additional information regarding ICTAP eligibility can be found in the OPM Employee's Guide to Career Transition.  For more information, review the USAJOBS Resource Center.
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Preferences
1. Would you accept a temporary appointment? (limit characters)
Assessment 1
Thank you for your interest in a Social Media Specialist position with Department of the Army. Your resume and the responses you provide to this assessment questionnaire will be used to determine if you are among the best qualified for this position. Your responses are subject to verification. Please review your responses for accuracy before you submit your application. (limit characters)
1. Select the one statement that best describes the education and/or experience that you possess that demonstrates your ability to perform the work of a Social Media Specialist at the GS-09 grade level or equivalent pay band in the Federal Service. (limit characters)
Select the one statement that most accurately describes your training and experience carrying out each task using the scale provided. (limit characters)
2. Write articles, news releases, and stories conveying information that clarifies organization's operation, programs, and activities.
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3. Manage crisis communications to media, social media network, and channels of communication to minimize impact of negative press releases.
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4. Make oral presentations to internal and external groups explaining social media strategies for disseminating organization's themes and messages.
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5. Establish and maintain working relationships with internal staff, public affairs team, members of the press, public, and private groups who are engaged in social media platforms.
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6. Create modern and engaging multimedia content using design platforms such as Adobe Suite (Illustrator, Photoshop, Premiere Aftereffects, and Indesign) to promote public awareness of the organization's mission.
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7. Prepare video productions and arrange video footage into digital/analog processing software to edit quality video products.
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8. Maintain current on new and innovative communication tools and social media trends for marketing.
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9. Utilize digital camera to take quality photos for publication on websites to increase public understanding of the organization.
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10. Familiarize with organization's policies, directives, and regulations as they pertain to release of information, Privacy Act, Freedom of Information Act, internet security, and protocol.
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11. Implement social media strategies to increase communication channels for reaching the organization's target internal and external audiences.
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12. Develop contingency communication plans to provide continuous, timely and accurate internal information during emergencies.
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13. Research historical, technical, and factual information to ensure content is compliant to the success of the organizations recruiting programs and mission.
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14. Assist Public Affairs office with assignments such as; media advisories, public service announcements, media interviews, arrangement of press conferences, and other recruiting events.
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15. Advise on utilizing multiple social media platforms to convey information about the organizations mission to the community (i.e. Facebook, YouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Telegram, Baidu Tieba, LinkedIn, WhatsApp, LINE, Snapchat, Pinterest, Viber, BK, reddit, bbm).
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16. Evaluate trends in public opinion to determine public attitudes and perceptions to identify organization's policies with community interests.
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17. Maintain an organization's social media platforms and websites utilizing software such as Sprinklr; including the scheduling, posting of articles, photos, videos, and informational updates to inform the community of ongoing initiatives.
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18. Analyze media and social media coverage using Sprinklr and social media analytical tools (i.e. Hootsuite, Google Analytics, Facebook Insights, etc) to provide data and reports to leadership on effective use and issues within social media markets.
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19. Your responses to the Announcement and Assessment Questionnaires, along with your resume and all supporting documentation are subject to evaluation and verification to ensure accuracy. Please take this opportunity to review your responses to ensure their accuracy.
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