- Position Title
- Marketing & Communications Specialist
- Agency
- Patent and Trademark Office
- Announcement Number
- TMCO-HRMS-22-11467801 - DE Opens in new window
- Open Period
- Tuesday, April 19, 2022 to Tuesday, May 3, 2022
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1.
Do you claim Veterans’ Preference?
Preferences
1.
Would you accept a term appointment?
2.
How did you hear about USPTO Job possibilities? (No Choice Limit)
3.
Have you held a political appointment within the previous five-year period?
Assessment 1
Thank you for your interest in the Marketing and Communications Specialist position with the United States Patent and Trademark Office (USPTO). Your resume and the responses you provide will be used to determine if you are among the best qualified for this position. Your responses are subject to verification. Please review your responses for accuracy before you submit your application.
Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service.
Please select one response that best describes how you meet the minimum qualifications for the Marketing and Communications Specialist position.
Select “Yes” or “No” to the following question(s).
1.
Candidates for the GS-13 grade level must have at least 52 weeks of specialized experience equivalent to the GS-12 grade level in the Federal service. Do you meet all of the below specialized experience requirements for this position?
- Experience designing national marketing and communications strategies involving multiple promotion sources (i.e. paid media sources, job fairs, information sessions) and setting specific objectives against communication goals to provide the most effective direct connections for branding and targeted marketing.
- Experience designing social media strategies for marketing vacant positions and organizational culture to potential candidates (e.g., writing blogs posts, creating banner ads, generating email blasts and auditing social media and web-sites to target specific audiences).
- Experience managing projects related to communication and outreach events and activities.
For each item, select the one response that most accurately describes your current level of experience and capability using the scale below.
2.
Develops creative outreach strategies to attract candidates to an agency positions.
3.
Utilizes social, print, and electronic media for marketing and outreach activities.
4.
Manages social media content to increase employment program awareness.
5.
Analyzes data from a variety of sources or identifies new sources of data to determine gaps in audience awareness of services, products or service delivery and uses that data to inform current or future marketing strategies.
6.
Designs tag lines or other branding tools to illicit audience resonance or drive audience actions.
7.
Develops tactical plans to execute strategies working with various human resources divisions and an agency's business units.
8.
Develops and implements tools and techniques to build marketing and communication capacity throughout an agency.
9.
Design visual information materials such as posters or brochures that branded an organization's products, services, or marketing campaigns.
10.
Uses project and program management methods to design, manage and coordinate marketing and communication events and activities.
11.
Prepares written and oral communication to explain significant issues of service delivery and recruitment efforts to groups or individuals indifferent to an organizations programs in a way that engages their interest.
12.
Serves on ad hoc and standing committees, task forces, and special work groups and/or teams to study and identify issues related to marketing and communication.
13.
Prepares executive briefings, summaries, reports, and recommendations associated with the marketing and communication perspectives of management.
14.
Assists in creating and improving processes to positively influence recruitment via social media of well-qualified candidates for various jobs.
15.
Plans, coordinates logistics, and markets recruitment events such as job fairs to advertise them to targeted markets.
16.
Recommends paid media sources.
17.
Ensures that all aspects of recruitment events have been anticipated and addressed in the planning and in the marketing efforts