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Position Title
Digital Communications Specialist
Agency
Patent and Trademark Office
Announcement Number
TMCO - OCCO-23-12092037-DE Opens in new window
Open Period
Friday, August 18, 2023 to Friday, September 1, 2023
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1. Do you claim Veterans’ Preference? (limit characters)
2. Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
  • you are located in the same local commuting area of the vacancy; AND,
  • you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
  • you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
  • your last performance rating of record is at least fully successful or the equivalent. For more information, review the USAJOBS Help Center.

To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
(limit characters)
3. Are you a current or former Federal employee displaced from a position in a Federal agency other than the agency hiring for this position? If yes, confirm:
  • you are located in the same local commuting area of the vacancy; AND,
  • you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
  • you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
  • your last performance rating of record is at least fully successful or the equivalent. For more information, review the USAJOBS Help Center.

To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
(limit characters)
Preferences
1. How did you hear about USPTO Job possibilities? (No Choice Limit) (limit characters)
2. Have you held a political appointment within the previous five-year period? (limit characters)
3. If you are a current or former Federal civilian employee, by what agency/office or Department of Commerce bureau are you employed? (limit characters)
4. If you answered "Other" to the above question, please enter the agency and organization. (limit characters)
Assessment 1
Thank you for your interest in the Digital Communications Specialist position with the United States Patent and Trademark Office (USPTO). Your resume and the responses you provide will be used to determine if you are among the best qualified for this position. Your responses are subject to verification. Please review your responses for accuracy before you submit your application. (limit characters)
Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. (limit characters)
Select “Yes” or “No” to the following question(s). (limit characters)
1. Candidates for the GS-13 grade level must have at least 52 weeks of specialized experience equivalent to the GS-12 grade level in the Federal service. Do you meet the below specialized experience requirements for this position?
  • Experience researching, developing, and executing new ways to maximize the use of digital tools (intranet, website, web analytics tools, and other emerging online platforms) to create content for youth and educator audiences (preK-20).
  • Experience developing and implementing online/web standards, processes and/or policies governing the usage of digital tools for an organization.
  • Experience coding and/or creating templates in Drupal or HTML 5.
  • Experience creating graphics, logos, visual identification systems, visual representations of statistical and research data, or other related means of visually communicating at age-appropriate levels for youth and educator audiences (preK-20).
(limit characters)
For each item, select the one response that most accurately describes your current level of experience and capability using the scale below. (limit characters)
2. Reorganizes website content for effectiveness and efficiency of information access and dissemination, and ensures operational integrity of features to ensure that URLs are properly working to minimize disruption in customers' ability to conduct business. (limit characters)
3. Develops new webpages or sites and strategic communication initiatives to educate, inform, promote and advocate on behalf of programs and functions. (limit characters)
4. Plans, organizes, and leads projects that promote high-level policy goals, requiring highly sophisticated web development and design processes to meet changing customer needs. (limit characters)
5. Plans, organizes, and leads projects that promote high-level policy goals, requiring highly sophisticated web development and design processes to meet changing customer needs. (limit characters)
6. Develops and executes plans to maximize the use of websites (intranet, public website, and emerging online platforms) and email marketing campaigns to communicate with employees, the public, and stakeholders. (limit characters)
7. Develops and executes plans to maximize the use of websites (intranet, public website, and emerging online platforms) and email marketing campaigns to communicate with employees, the public, and stakeholders. (limit characters)
8. Ensures consistency of mechanics and expression, logical development, and general readability. (limit characters)
9. Analyzes client source content, target audience demographics, job tasks, and learner environment to identify communication objectives and determine appropriate presentation strategies. (limit characters)
10. Ensures the submitted materials meet appropriate agency standards for branding and graphic design and federal guidelines for accessibility (508). (limit characters)
11. Analyzes, reviews, and reports on online campaigns in an effort to maximize results and recommends new or revised strategies. (limit characters)
12. Serves as an expert advisor and project manager for the continued development of online content, communications and products developed by the organization. (limit characters)
13. Provides strategic direction for digital communication tools to support a mission. (limit characters)
14. Researches best practices in web design, email marketing, and other emerging digital trends within government and the private sector and assesses how these practices can be incorporated into current practice of agency/organization. (limit characters)
15. Coordinates issue topics, prepares advisories and recommendations, and resolves communications content and governance issues relevant to the websites. (limit characters)
16. Provides advisory service to internal customers regarding how best to utilize existing online communications tools such as the organization's website and intranet to reach stakeholders and achieve organizational goals. (limit characters)
17. Provides creative and innovative ideas to continuously develop the website, intranet, and mass email used to send alerts to subscribers in order to better serve employees and stakeholders and to increase efficiency. (limit characters)
18. Represents on various teams and/or councils related to web content and governance, mobile technology, open government, and other areas as needed by the agency/organization. (limit characters)