- Position Title
- Supervisory Marketing and Communications Specialist
- Agency
- Patent and Trademark Office
- Announcement Number
- TMCO - HRMS-23-12130990-DE Opens in new window
- Open Period
- Friday, September 15, 2023 to Friday, September 29, 2023
For preview purposes only. To apply, please return to the USAJOBS announcement and click the Apply button.
Eligibilities
1.
Do you claim Veterans’ Preference?
2.
Are you a current or former federal employee displaced from the agency hiring for this position? If yes, confirm:
To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
- you are located in the same local commuting area of the vacancy; AND,
- you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
- you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
- your last performance rating of record is at least fully successful or the equivalent. For more information, review the USAJOBS Help Center.
To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice or a Proposed Removal/Separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
3.
Are you a current or former Federal employee displaced from a position in a Federal agency other than the agency hiring for this position? If yes, confirm:
To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
- you are located in the same local commuting area of the vacancy; AND,
- you are applying to a position that is at or below the grade level of the position from which you were or will be separated; AND,
- you are applying to a position that does not have greater promotion potential than the position from which you were or will be separated; AND,
- your last performance rating of record is at least fully successful or the equivalent. For more information, review the USAJOBS Help Center.
To verify your eligibility, you must submit supporting documentation such as a Reduction in Force (RIF) separation notice to include your latest performance rating (if the notice does not have this information included, you must submit a copy of your most recent performance appraisal) and a copy of your latest Notification of Personnel Action, Standard Form 50.
Preferences
1.
How did you hear about USPTO Job possibilities? (No Choice Limit)
2.
Have you held a political appointment within the previous five-year period?
3.
If you are a current or former Federal civilian employee, by what agency/office or Department of Commerce bureau are you employed?
4.
If you answered "Other" to the above question, please enter the agency and organization.
Assessment 1
Thank you for your interest in the Supervisory Marketing and Communications Specialist position with the United States Patent and Trademark Office (USPTO). Your resume and the responses you provide will be used to determine if you are among the best qualified for this position. Your responses are subject to verification. Please review your responses for accuracy before you submit your application.
Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service.
Select “Yes” or “No” to the following question(s).
1.
Candidates for the GS-14 grade level must have at least 52 weeks of specialized experience equivalent to the GS-13 grade level in the Federal service. Do you meet all of the below specialized experience requirements for this position?
Experience overseeing an agency's national marketing and communication strategies, the design of social media strategies for all vacant positions, supervising a team of Marketing and Communication Specialists and overseeing overall projects related to communication and outreach event/activities.
Experience overseeing an agency's national marketing and communication strategies, the design of social media strategies for all vacant positions, supervising a team of Marketing and Communication Specialists and overseeing overall projects related to communication and outreach event/activities.
For each item, select the one response that most accurately describes your current level of experience and capability using the scale below.
2.
Assists and/or develops performance standards and evaluates work performance of subordinates or colleagues.
3.
Provides advice, counsel, and instruction to employees on both work and administrative matters.
4.
Finds ways to improve production or increase the quality of work within the unit.
5.
Oversees the daily operations of the staff ensuring that agency policy and priorities are being followed.
6.
Advises on the use of social media to market USPTO positions and culture to attract new candidates.
7.
Presents recommendations for using paid media strategies to reach targeted audiences.
8.
Determines resources required to accomplish an agency's marketing and communications mission and initiatives.
9.
Develops policies, procedures, technical and administrative standards and procedures for all areas of responsibility to ensure timely, reliable, innovative, and cost-effective mission accomplishment.
10.
Strategizes with and educates the management team and employees on incorporating relevant communications, marketing, social media, and paid media techniques.
11.
Advises and assists senior management on the development of specialized strategies, communications campaigns, and associated social media communication products.
12.
Analyzes data from a variety of sources or identifies new sources of data to determine gaps in audience awareness of an agency's services, products or service delivery and uses that data to inform current or future marketing strategies.
13.
Develops unique outreach strategies to attract exceptional candidates to an agency's vacant positions.
14.
Develops systems and programs to improve brand awareness and recognition with the public and influence well-qualified persons' desire to work for the USPTO.
15.
Maintains awareness of the popularity of various social media tools, and determines when a tool may no longer be the best way to market USPTO recruitment opportunities.
16.
Manages social media content to increase employment program awareness.
17.
Creates and improves processes to positively influence recruitment via social media of well-qualified candidates for an agency's vacant jobs.
18.
Leads or participates as a team member that studied and identified complex, difficult, and divergent issues related to marketing and communication.
19.
Speaks authoritatively as a representative for an agency as it relates to marketing and communication.
20.
Prepares executive briefings, summaries, reports, and recommendations on a variety of topics reflecting complex viewpoints and management.
21.
Serves on ad hoc and standing USPTO committees, task forces, and special work groups.